About

Elusive Apparel incorporated was founded in 2006 in California with the idea of approaching the industry from a whole new perspective, and the objective to raise awareness of our world’s situations to socially-conscious consumers. Elusive was created in hopes to take advantage of the drifting art of apparel design, with hopes to use apparel as a medium in which social issues of the world may be subtly brought to light in creative forms of art.

Elusive aims, not only to expose social issues, but to do so in a fashion that will retain the consumer’s personal image. Built on strong morals and ideologies, Elusive aims to spread its message through distinctive apparel, emphasized by style and quality, to reach into the roots of modern culture and spread knowledge to the socially intuitive consumer.